Business Success

The hard truth is this: if your business doesn’t work without your being there, then you have a job. (And, often in these circumstances, not a very well paid job either.)

As small businesses, we cannot afford to compete on price alone. There will always be a competitor that is able to squeeze their margins a little more. You MUST offer superior value to any of your competitors.

There is no point in having a brilliant lead generation system if not enough of those leads go on to become customers. But whereas lead generation is potentially expensive, and difficult, sales conversion is normally the easiest way to achieve significant increases in sales revenue.

If you are making any of these mistakes, then you’re wasting time and money on ineffective marketing, and not getting the results you deserve.

Nobody, apart from your mother, cares about your business. They only care about the value you provide….

What business are you in? Answering this question correctly could be the key to unlocking massive potential in your business!

I remember growing up watching old Western movies with cowboys on horses, chasing baddies with some epic gunfights. One of the most enduring memories is of the hero riding off into the sunset, the grateful villagers watching on tearfully in the vain hope that he will one day return. You see, many businesses do the …

Are You a Plumber or a Hairdresser?! Read More »

Imagine that you are 18 again. You take a year out before university and plan a road trip – London to Istanbul, and back. A job at McDonalds provides money for an old car. You fill the car with everything you will need for the trip, get in and turn the key but, oh no! …

Marketing Is The Engine Of Your Business Read More »